Sunday, February 23, 2014

The bookseller

I was going through the hustling streets of Mumbai and I saw a bookseller. I wanted to buy a book. A book to keep myself busy and a reference to self-learning. And there, In a huge heap of books it was almost difficult to choose one book and it was quite confusing so I decided to go as per the bookseller's choice. Sometimes it is recommended to go for other's choice when you don't know what you should choose. Finally I was happy as I had something in my hand to kill my weekend time.

While I shopped I always wondered if the bookseller actually knew about the book. They always sell their books with a hell lot of confidence without even knowing except the name and the author of the books. They have this confidence to sell their product like they have gone through each and every paragraph of their books. No doubt they know about which books are selling like hot cakes but they know a lot of marketing.

A bookseller has hundreds of books in his collection. He would have hardly read any of his own book still he can guide his customers. It reminds me and confirmed me that:

Presenting yourself keeps more importance than what you know. An engineering student knows it well, right from his first semester exams; as passing exams is not much of a serious case of studies but more of how you wrote in exams. It's all about 'Jugad'.



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